Holistic approach for mobile apps
All-in-one
Performance marketing
Product management
Data analytics
Created value in great companies
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From being an individual contributor to a team leader
Scaled +10 products from zero to hero & led +100 people in 11 years
Feb 2014 – Jun 2016
BI LEAD @
PEAK GAMES
PEAK GAMES
- Founding Member of the Toy Blast Team
- Built the BI and Analytics infrastructure from scratch
- Led a team of two
- First Performance Marketing Manager for Toy Blast, Spades Plus, 101 Okey Plus, and Okey Plus
- Built the BI and Analytics infrastructure from scratch
- Led a team of two
- First Performance Marketing Manager for Toy Blast, Spades Plus, 101 Okey Plus, and Okey Plus
Nov 2016 – Feb 2019
DATA ANALYST @
BUMBLE/BADOO
BUMBLE/BADOO
- Joined prior to the launch of Bumble’s monetization efforts
- Hands-on experience scaling a global brand from the ground up
- Conducted A/B testing
- Collaborated closely with C-level executives
- Performed ad-hoc analysis
- Specialized in Marketing Analytics
- Hands-on experience scaling a global brand from the ground up
- Conducted A/B testing
- Collaborated closely with C-level executives
- Performed ad-hoc analysis
- Specialized in Marketing Analytics
Feb 2019 – Apr 2020
CRM MANAGER @
SPACE APE GAMES
SPACE APE GAMES
- First CRM Manager in the company’s history
- Led A/B testing efforts
- Drove engagement and monetization initiatives
- Conducted game deconstruction
- Led A/B testing efforts
- Drove engagement and monetization initiatives
- Conducted game deconstruction
Jun 2020 – Apr 2024
GAME DIRECTOR @
HUTCH GAMES
HUTCH GAMES
- Game Director for F1 Clash
- Led a team of 30
- Responsible for P&L management
- Sole owner of Game RoadMap
- Implemented CRM tools
- Oversaw monetization and live-ops
- Led feature design and A/B testing
- Coordinated with the Performance Marketing team
- Led a team of 30
- Responsible for P&L management
- Sole owner of Game RoadMap
- Implemented CRM tools
- Oversaw monetization and live-ops
- Led feature design and A/B testing
- Coordinated with the Performance Marketing team
Feb 2022 - Mar 2023
FRAC. GAME
DIRECTOR @
FLUFFY FOX STUDIOS
DIRECTOR @
FLUFFY FOX STUDIOS
- Fractional Game Director for Design Match
- Led a team of 18
- Solely responsible for the game from Day 0 to soft launch
- Led a team of 18
- Solely responsible for the game from Day 0 to soft launch
Feb 2024 – Oct 2024
HEAD OF GROWTH @
REVEL GAMES
REVEL GAMES
- 1 of the 5 Co-Founders
- Led a team of 15
- Released the game in 6 months
- Oversaw production pipeline and product roadmap
- Established BI & Analytics infrastructure
- Led Performance Marketing and Marketing Art teams
- Led a team of 15
- Released the game in 6 months
- Oversaw production pipeline and product roadmap
- Established BI & Analytics infrastructure
- Led Performance Marketing and Marketing Art teams
Oct 2024 – Feb 2025
HEAD OF GROWTH @
SPEKTRA GAMES
SPEKTRA GAMES
- Responsible for Performance Marketing Budget
- Worked on the Game Economy of PMM2
- Featured PMM2 globally in App Store
- Worked on testing plans of newly launched of two games
- Worked on the Game Economy of PMM2
- Featured PMM2 globally in App Store
- Worked on testing plans of newly launched of two games
Mar 2025 – Present
DIRECTOR OF GROWTH @
KWALEE GAMES
KWALEE GAMES
- Managed a team of 45+
- Full P&L ownership and strategic planning
- Oversaw performance marketing budgets and growth KPIs
- Led Product Marketing, User Acquisition, Creative Services, and Ad Monetisation functions
- Evaluated hundreds of mobile games for publishing opportunities and market potential
- Full P&L ownership and strategic planning
- Oversaw performance marketing budgets and growth KPIs
- Led Product Marketing, User Acquisition, Creative Services, and Ad Monetisation functions
- Evaluated hundreds of mobile games for publishing opportunities and market potential
Today
Leading exceptional teams to achieve global success in the mobile app industry while ensuring financial stability.
